90% of people said yes in Colenso’s social experiment about what Feeling Tip Top can make you do.

Rachel agreed to marry her lover. Donz said she’d babysit a goat…Here’s the full story:

In November, Colenso found that it’s true, “…when you Feel Tip Top, the sky seems bluer, the sun sunnier, the opposite sex sexier, you could say life is just better.”

Its social experiments in the workplace, at the movies and on the streets, showed that Tip Top ice cream makes a difference to people’s frame of mind, so makes life better.

That got Colenso’s creatives thinking. What if you could use the good feelings that eating Tip Top induces to help people get something they want…

…Like yes to, Will you go out with me?” or yes to “May I borrow the car?” or yes to, “Can I have a raise?”

So Colenso is asking Tip Top fans to submit questions that it will then write on Top Top ice cream sticks.

These special ‘Yes Sticks’ will then be put into normal-looking Tip Top ice creams which people can give to unsuspecting recipients.

Of course, they will only be able to read the question once they’ve eaten the ice cream and are Feeling Tip Top, and therefore more inclined to say “yes”.

The campaign is built around a Facebook app and is supported by a radio partnership plus outdoor and digital media.

Creative credits:

Agency: Colenso BBDO

Executive creative director: Steve Cochran

Copywriter: Oriel Davis-Lyons

Art director: Beth O’Brien

Group account director: Richard Birkby

Planner: Sarah Oberman

Executive producer: Tim Freeman