What did you give your clients this gift-giving & self-promo season? Whatever it was, it has been upstaged by that of Australian agency, Common Ventures.

Common Ventures is getting Australia beach-ready by introducing Salty Towels, a limited-edition towel collection that discloses the more uncouth inner thoughts of beachgoers.

The fun collection gives a voice to the unspoken truths of the shoreline. Whether you’re alerting personal space invaders they need to kindly ‘rack off’, letting others know about your shameless ocean pee or deterring people from taking your valuables – Salty Towels have you covered.

Common Ventures partnered with Jacky Winter and artist, Georgia Perry, to bring the typographic towels to life. The towels feature callouts such as “You’re too close, rack off”, “Please don’t steal my shit” and “Currently peeing in the ocean”.

“When it’s 1000 degrees, summer in Australia means you have to be submerged up to your neck in a body of water to enjoy yourself. To kick-start 2025, we wanted to create something that celebrates the quirks of your typical day by the water, while airing out people’s questionable beach antics or micro-aggressions,” stated Jane Burhop, creative director at Common Ventures. 

“Beach culture is ripe for a little tongue-in-cheek commentary, and Salty Towels does just that, with a touch of sass and charm.”

The collection launched just in time for the scorching weather (always timed just as new year work begins), so Aussies can keep trying to pretend the summer break isn’t over. Here’s to sandy bums, burnt tums, and unfiltered fun.

Salty Towels were created for Common Ventures’ client network, with a limited surplus set aside for those who also wish to join in the summer sassy frivolity. 

If you are interested in securing a towel, please email us at hello@commonv.com.au, – but stock is limited so quick sticks.