KFC is hoping be the late-night eating spot across summer in Canada. The chain is extending its restaurant hours. Ordinarily, announcing that would be easy. But the closing hours are different for each of its 653 locations.
So agency, Courage, came up with a cleverly branded announcement idea – Bolo Ti(m)e – a modular dial that shows the varying times of each new late-night schedule, using the Colonel’s famous tie.
The campaign features OOH billboards and shopfront posters on which the Colonel’s bolo tie is transformed into watch hands to display the exact time the local KFC is open until.
Billboards will be located across the country in major cities like Toronto, Vancouver, Ottawa, and Moncton targeting every participating restaurant and their diners, supported by ocation-specific socials, in-store displays, and OLV.
