Free condoms are how many teens make the transition from no sex to safe sex. Those who don’t use free condoms are either brave enough to go into a shop and buy them, far too risk-indifferent for their own good…

…or turned off by condoms.

For Diverse & Resilient in Milwaukee, Wisconsin, getting teens to use condoms is part of the US organisation’s mission to help the local community thrive regardless of sexual orientation.

Milwaukee’s teen pregnancy rate is three times higher than the national average, and STD transmission worsened as US rates hit an all time high last year.

Diverse & Resilient realised it had to make condoms not boring, not embarrassing – and sexy. So it turned to local agency, Cramer-Krasselt.

And Cramer-Krasselt consulted with local teens to help it come up with a solution. The result is a brand of free condoms called Naughty Bags, that come in boxers and wrappers covered in bright graphics and mad sex pun names.

The agency got the teens to help it come up with the humorous condom names – Ham Holster, Papa Stopper, Surge Protector, Pork Parka and Torpedo Tube among them.

The condoms are being being handed out at Milwaukee barber shops and discreet pickup locations disguised as newspaper stands. Diverse & Resilient is also giving them away at its home base and via its 414All service.