A handful of The Royals will be part of the group of 60 Melbourne advertising creatives who donate a day of their time to help accelerate the impact of social enterprise projects that may not otherwise afford high-end marketing and design expertise.

What a wonderful initiative.

At the Good For Nothing event, volunteers will work on projects from local social enterprises, Food Justice Truck and StreetSmart.

Melbourne co-Founders, Brigitte Dagg and Taryn Atkinson, commented, “Good for Nothing is a fantastic way for some of Melbourne’s top advertising experts, strategists and creatives to give back in a way that utilises their skills and expertise. It’s amazing what you can accomplish in one day with so much talent in the room.

“These organisations will benefit from work that they would otherwise pay hundreds of thousands of dollars for.”

Good For Nothing originated in London and currently runs events in 43 locations across the world, from New York to Cape Town. Volunteers donate their time and expertise to further the ambitions of local social enterprises.

The Melbourne Good For Nothing event has received overwhelming support from the Melbourne business community. Sponsors supporting the event include IBM, Carlton Connect Initiative, Wunderman Bienalto, Brunetti, Snappr Photography, Sample Beer and Naked Life Soft Drinks.

For those interested in participating there is still time to sign up. Like-minded strategists, coders, designers, copywriters and filmmakers can register here.