Agencies are notoriously terrible at getting awards entries in on time. Even for a 60% early entry discount. Cresta has bowed to their requests to extend its early bird deadline.
The new deadline is April 14. Enter here.
Uniquely, Cresta Awards online entry system allows entrants to make a Pre-Order booking to take up the reduced offer without final commitment to all details on their submission.
“We know that sometimes the presentation material, the full credit info, or even the precise choice of entry, is not all confirmed at the time of the first deadline,” stated Cresta chief executive officer, Lewis Blackwell. “As a result, we developed the system this year so that our Pre-Order option allows you to book entries now at a terrific price and then complete later if you need to.”
Should anybody require an extension further even to that date, they are invited to contact the organisers. “We know some companies have their schedules running a bit late, budgets are not necessarily all tied up,” Blackwell added. “It’s been a very challenging period in all countries, and some are at different stages of getting through the crisis. We have had a lot of conversations this year where it is clear flexibility is required all round to get budgets in place, not to mention the entries carefully selected. We will try to work with everybody to ensure entrants can compete at their best. That’s why we brought in this incredible flexibility for entrants to continue building their entry right through to near judging time. It’s all about enabling the best possible competition.”
Cresta is keen to see strong entries across its global reach as it looks to build on its new Top 50, which has been attracting a great deal of attention. In the next edition, it plans to represent and promote regional and country-specific creative leaders. The Cresta Awards are one of the key competitions that count towards points in the World Creative Ranking, published earlier this week.
Among new categories within Cresta this year are Brand Transformation, Creative Effectiveness, and the intriguingly titled #OMG Award. The full list of all categories includes “numerous refinements to really tune into the new directions and areas of achievement in our industry,” commented Alan Page, president of Cresta.