Remote working used to be a luxury. Then it became a necessity. Most businesses have embraced working from home in some form.

If you can work from your tiny “home office” (aka kitchen, dining room, patio) in the suburbs, you can work anywhere. Now that local travel restrictions have eased across Australia, Cummins&Partners and Jeep wanted to pose a challenge to those enjoying their newfound flexibility.

If you have the freedom to work from anywhere, why limit yourself to your own postcode?

Jeep and Cummins & Partners have taken the idea of working from home to one of Australia’s most far-flung corners – the north west coast of Tasmania. The partners have built a fully connected home office, accessible by only the most capable of 4×4 vehicles. The custom-built office pod is located in a rarely explored pocket of coastal land, surrounded by dramatic cliffs and breathtaking views.

And Jeep is asking Australians who’s in? Australia’s intrepid workers and adventurous influencers are invited to pitch to escape the daily grind and try Working Far From Home for themselves.

The office has been built to specifications similar to Jeep’s – to withstand the harshest of elements, without compromising on features or style. The structure was created by Spacecube, a world leader in portable modular infrastructure, with architecture designed to blend with the natural landscape, while maintaining creature comforts such as full Wi-Fi connectivity, climate control, solar powered electricity and plumbing. To help get uptakers to the pod, there’s also a Jeep Gladiator on loan as a complimentary work car, for road, rock and beach adventures, and adrenaline-filled morning tea and lunchtime breaks.

Adam Slater, associate creative director at Cummins & Partners, noted, “From the wildlife to the weather, installing a structure of this kind in such a hostile and remote environment posed plenty of challenges for cast and crew. But at least the vehicles were right at home.”

“Many Aussies believe that being able to work from their kitchen table is the new definition of freedom,” stated Rachel Semmens, senior marketing manager, Jeep Australia. “But when you own a Jeep, the possibilities for truly remote working are unlimited.”

The TVC, produced by NB Content, launched on Channel 10’s The Project on Tuesday, March 24, with Jeep ambassador, Hayden Quinn, travelling to the office and reporting on the benefits of working remotely from the epic location. Along with a 30-second film airing during the competition period, an additional partnership with realestate.com.au will also allow Australians to browse photos of the property and check out its innovative off-the-grid features.

For the chance to win a working far from home experience for you and a guest, visit jeep.com.au

Credits:

Client: Jeep Australia
Managing Director: Kevin Flynn
Director of Marketing: Tom Noble
Senior Marketing Manager: Rachel Semmens
Marketing Manager: Samantha Lorenzi

Agency: Cummins & Partners
Chief Creative Officer: Sean Cummins
Creatives: Adam Slater, Cam McMillan, Heath Collins & Liam Jenkins
Group Account Director: Josh Collins
Integration Director: Kara Brumfit
Integration Manager: Isaac Montebello
Strategist: Brad Hill
Designer: Ellena Mills
Senior Retoucher: Ed Croll
Print Producer: David Findlay

Production Company: Nicebike Content
Director: Justin McMillan

Executive Producer: Ian Kenny
Line Producer: Nick Wolff
Producer: Brain Ho
DOP: Earle Dresner
Photographer: Andrew Vukosov
Drone: Tony Driver
Editor: Oliver Waghorn
Colourist: CJ Dobson
Composer & Sound Design: Electric Sheep

Product by: SpaceCube

Media Agency: Starcom
Digital & Social Agency: Digitas