Two famous snack brands go head to head this summer in the fight to win Gen Z. Doritos has created a better, more accepting world on Mars for every Gen Z-er who feels they don’t fit in (and that’s probably most of them), with a visually spectacular commercial that references the top Gen Z loves and feelings. Cheetos is schmoozing Gen Z in a very different way – reviving its US$10,000 contest with a commercial by Pepsico in-house creative agency, D3, made with Gen Z pleasing awkward humour and Tik Tok style.

The spot features a patient at the therapist’s office in the middle of a Rorschach test. He’s completely distracted, unable to focus on the inkblots because he’s obsessed with the Cheetos Shapes contest. As he cycles through different shapes, Chester Cheetah suddenly appears to reveal that the patient just ate one worth $10,000, and chaos ensues.

Cheetos has also partnered with mega Gen Z influencers, including illusionist, Zach King, to amplify the Shape Hunt with his imaginative blend of VFX and Cheetos magic.
Fans can also buy Cheetos bundle products through specific Cheetos affiliate influencers on TikTok Shop during the contest.

Credits:
Client: Pepsico [Cheetos]
Creative Agency: D3 (Pepsico Foods)
Vice Presidents: Chris Bellinger & Isaac Pagan
Creative Director: Christian Hoyle
Associate Creative Director: Rodrigo Fernandez
Copywriters: JP Winders & Carlos Diaz Brito
Art Director: Eric Rutherford
Social Directors: Hana Golden & Carson Bursey
Strategist: Larissa Spies
Account Directors: Molly Alesi & Kayla Duffy
Account Supervisor: Emily Rule
Account Executive: Hannah Slater
Brand Director: Chase Rodriguez
Editor: Greg Beninger

Production: D3 (Pepsico Foods)
Animation: Shane Cappelle & John Oritz
Producer: Arturo Sheimberg