D&AD round two shortlists: The US leads with 530 finalists. Australia is #9 with 61

D&AD has announced the final shortlist from all 43 Awards categories across Design, Advertising, Craft, Engagement and Experience, Health, Luxury, Entertainment and Impact. Pencil winners will be announced at the D&AD Awards Ceremony on Wednesday May 22 2024.

Jo Jackson, CEO, D&AD commented, “Whether they go on to win a Pencil or not the Shortlist represents the best creative work of the industry today. We’ve had entries from over 78 countries, judged by jury members from over 60 countries (54% female). It’s important to us that all work is judged on its own merit and the judges are enabled to understand the cultural context of each piece of work. The team at D&AD work extremely hard to ensure the best representation possible within each Jury, so that all work has the best chance of being considered to win a Pencil.”

There was a total of 12,387 entries made up of over 30,000 individual pieces of work, the highest number of entries since 2007. Entries came from 78 countries – 6% from the Middle East and India, 21% from Europe (excluding UK and Ireland), 31% from US and Canada, 3% from South East Asia, 18% from UK and Ireland 5% from Oceania, 5% from Latin America, 4% from China, 5% from Japan and Singapore, 2% from Africa.

View the 1420 shortlisted entries on the D&AD website.

The top countries by number of shortlisted entries are: