Entrants to this year’s D&AD 2016 New Blood Awards came from 58 countries. 2 Black, 4 White, 24 Yellow, 58 Graphite and 111 Wood Pencils were awarded.

Australia has two Yellow Pencil winners:

• Jordan Amblin at UNSW, Nationwide for Nationwide for Messenger
• Ryan Leckie, Hana Ovčina, Aditya Sunilkumar & Lukas Bruhn at UNSW, for Nationwide’s YouTube Stock Exchange

Emotive causes, higher purpose and Snapchat featured highly in projects this year. The first demonstrates that the wider industry trend towards connecting brands with consumers on an emotional level has stuck a chord with graduates. The power of ‘creativity for good’ also continues to be a strong motivator with many campaigns focusing on world-changing creative ideas. Four White Pencils were awarded from four different briefs.

This year’s brands and briefs were:

• Adobe: Remix the Adobe Creative Cloud Identity For Future Creators
• Amnesty/WPP: Break Barriers Between Young Adults and Amnesty International
• Crimewatch/BBC: Design A Digital Solution To Enhance Crimewatch Beyond Broadcast
• D&AD: Fortune Favours the Brave
• Dazed: Declare Independence In 15 seconds

• Design Bridge: Break New ground In Beauty Branding
• Desperados: Unleash Urbanites’ Party Spirit With An Unforgettable Experience
• Dr. Martens: Celebrate Dr. Martens’ Unique Brand Using Radio’s Unique Platform
• Ford: Team Up With Ford To Mobilise City-Wide Change
• John Lewis: Create A Window Into The Brand

• Monotype: Use The Power Of Typography To Activate Your Cause
• Nationwide: Focus Nationwide’s Service For The Next Generation
• Newsworks: Champion The Written Word In Print And On Screen
• Shutterstock: Capture Dramatic Narrative In Everyday Reality
• The Telegraph: Inspire A Digital Audience To Think Again About The Telegraph
• TOMS: Engage A New Audience With The ‘Purchase With Purpose ’Movement
• WWF:  Activate A Global Conservation Community

This year’s winners were:

Black Pencil Winners

• Bottles of Squash by James Wuds, for Dazed

• Retro Serif by Polina Hohonova at Chelsea College of Arts, for Monotype

Watch the Black Pencil judging film here.

White Pencil Winners

• Every Minute Matters by Laurens Grainger & Matt Kennedy at School of Communication Arts 2.0, for Amnesty International/WPP
• Ford Fu by Chloe Lam & Ryan Ho at Falmouth University, for Ford
• Better Together by Kegan Greenfield at Chelsea College of Arts, for Monotype
• Human Filter by Elisa Beretta, Rosita Rotondo, Alessandro Prestia, Massimo Mazzucca & Giulia D’agosta at Fondazione Accademia di Comunicazione for Monotype

Selection of Yellow Pencil Winners

Turning Brand Identity Into User Experience by Julia Baulin at Westerdals Oslo School of Arts Communication and Technology for Adobe

Profuckation by Batara Bayu Soedarwanto & Kevin Wijaya at Nanyang Academy of Fine Arts (NAFA), Loughborough University, Miami Ad School San Francisco for Amnesty International/WPP

Protecting Pubs Campaign by Neil Bennison at University of Central Lancashire, for Monotype

Game On by Simon Eden at Portsmouth University, for WWF

A Mug and a Rug by Cade Featherstone and Jenna Jovi at National Film and Television School and Central Saint Martins for John Lewis

See all Yellow Pencil winners here.

See all the winners here.

Andy Sandoz, D&AD president and creative partner Havas Worldwide commented, “Our two Black Pencil winners are incredibly emotive pieces of narrative. ‘Bottles of Squash’ shows us a raw and honest time of life where the simplicity of execution belies the depth of craft that is going on. ‘Retro Serif’ wins its Pencil for the story of the censorship of language. Creating a typeface that makes a positive impact on the world is an incredibly difficult brief and they delivered a beautiful piece of work.”