Forget ghosts, goblins, or haunted houses. The biggest Halloween nightmare for trick-or-treaters is ending the night with candy they don’t like.

This year, Mondelēz’s Sour Patch Kids is making sure that fear disappears. In true mischievous fashion, the brand has secretly stocked select homes with over 20,000 bags of its sour-then-sweet candy – and marked them with a clue no one can miss – The Very Big Kid.

The 5-metre inflatable created by DAVID Miami points directly at the houses giving out the good stuff. Bigger than the viral 4-metre skeleton that took over lawns and TikTok feeds, this new Halloween wonder doesn’t just decorate – it directs.

“Halloween has become an arms race of decorations – but what really matters is great candy,” stated Gabi Stone, brand manager at Mondelez. “We made sure this Halloween the biggest trick will lead to the best sour treat.”

“The sweet part is that the Very Big Kid is out there,” added Edgard Gianesi, chief creative officer at DAVID Miami. “The sour part is that we’re not telling where.”

So Miami kids need to be on the lookout for the Very Big Kid on their block. A Halloween of epic proportions is waiting behind a nearby door.

Credits 
Agency: DAVID Miami
Partner, Global CCO: Pancho Cassis
Global COO: Sylvia Panico
North America Managing Director: Carolina Viera 
North America CCO: Daniel Lobatón
CCO: Edgard Gianesi
Executive Creative Director:  Jason Wolske
Creative Directors: Felipe Antonioli, Luis Giraldo Gomez, Jason Burke
Account Team: Mariana D’Aprile, Alicia Talavera, Regina Sanquintin
Strategy Team: Paula Vampre, Bruno Cunha
Production Team: Brenda Morrison Fell, Thiago Zvetier, Catalina Peña
Editor & Motion Designer: Felipe Bernate
Global PR & Communications Director: Sandra Azedo
Creative Manager: Larissa Cocchiaro

Client: Mondelez [Sour Patch Candy]
Category President, Confectionary: Chantal Butler
Senior Director, Candy: Lauryn McDonough
Director, Seasonal: Mariama Boamah
Senior Brand Manager, Candy: John Vasington
Brand Manager, Seasonal: Gabi Stone
Senior Associate Brand Manager, Candy: Lawrence Hayes

Production Company: Subvrsive
Global Managing Director: Carl Tomkinson
Production Lead: Claire Creighton 
Creative Tech Director & Film Lead: Jackson Alexander 
Design & Creative Lead: Dan Samson
Fabrication Producer: Lewis Child 
Director of Client Partnership: Lindsey Harrison 

Sound Production: Pickle Music
CCO: Alexis Estiz
Executive Creative Director: James Zavaleta
Producer: Matt Kerr
Composers: Godi Gaviria, James Zavaleta