Christmas can be full of challenges – especially if you have to find the perfect gift for a gamer. This year, DAVID New York and Clash Royale have created the perfect answer. The Gift Wrap Gift transforms ordinary wrapping paper into an extraordinary present in itself.
Gift Wrap Gift is no ordinary holiday decoration. It’s the first wrapping paper that’s also a gift with Christmas-themed designs of beloved Clash Royale characters, that hides in-game rewards for gamers to unlock. The campaign kicked off by sending the innovative wrapping paper to some of the top influencers in the Clash Royale community.
With 55% of holiday shoppers admitting that buying gifts stresses them out, Gift Wrap Gift offers a creative solution that blends thoughtfulness with entertainment. The idea also fits in with Clash Royale’s reputation for delivering unforgettable in-game moments during the holidays.
“Finding the perfect gift can feel impossible, especially for gamers,” said Andre Toledo, chief creative officer of DAVID New York. “With Gift Wrap Gift, you don’t need to stress. Whatever you put inside (or even if you don’t put anything inside it), this wrapping paper is guaranteed to make a Clash Royale player happy.”
On opening the box, influencers found find the most unusual – and not-so-desired – items, such as a pack of coasters, a nail clipper duo, toothpicks, mousepads, and a pair of socks, among others. However, a message explained that the best part is the wrapping paper, where a QR code was printed. After scanning the code, they finally accessed the real gift inside Clash Royale.
The campaign launched December 17 across social media.
Credits
Agency: DAVID New York
Global Chief Creative Officer & Partner: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
North America Managing Director: Carolina Vieira
North America Chief Creative Officer: Daniel Lobatón
Chief Creative Officer: André Toledo
Creative Directosr: Sebastien Rouviere, Pedro Sattin
Copywriter: Sebastien Rouviere
Senior Art Director: Giulia Ferrarezi
Jr Art Director: Jamie Payne
Global Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell
Group Account Director: Brett Niebling
Account Supervisor: Irene León
Head of Production: Brenda Morrison Fell
Executive Producer: Natasha Louckevitch
Producer: Thiago Zveiter
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Global PR Director: Sandra Azedo
Client: Supercell (Clash Royale)
Marketing Lead: Iwo Zakowski
Marketing Strategist: Gabriel Eccher
Marketing Producer: Yuri Yoshimura
