The horror movie haunted technology trope. Halloween. A deathly dare. David New York couldn’t have created a finer way to embed Clash Royal in the Gen Z fun of Halloween.
The Royal Curse, a two-and-a-half minute commercial, directed by Eleanor’s Kelsey Taylor, is a terrifying Halloween tale, in which players of Clash Royale are confronted with a new threat, Lose if you dare, to horrifying consequences and it comes out just in time for spooky season as Clash Royale rolls out a series of updates and Halloween in-game events.
“A cursed item is a classic horror film trope. So, we thought, what if the cursed item was our iconic game, Clash Royale? Our partners at Supercell saw the entertainment potential in this and encouraged us to commit to the horror genre and deliver the chills and thrills to their millions of fans this Halloween season. We are very excited to ask gamers to lose… if they dare,” stated André Toledo, CCO, DAVID New York.
The campaign launched October 7 and is part of DAVID New York’s ongoing relationship with Supercell. In August, DAVID New York and Supercell collaborated on an Olympics themed campaign called #BringHomeTheGold. Recently, they launched The Heavyweight Case, a unique physical challenge for mobile gamers featuring strongman, Eddie Hall.
Credits:
Client: Supercell Oy [Clash Royale]
Head of Live Games Marketing: Iwo Zakowski
Brand Marketing Manager: Erol Tekkanat
Marketing Producer: Freddy Herneoja
Creative Agency: DAVID New York
Partner & Global CCO: Pancho Cassis
Global COO: Sylvia Panico
North America Managing Director: Carolina Vieira
North America CCO: Daniel Lobatón
CCO: André Toledo
Creative Director: Pedro Sattin, Sebastien Rouviere
Senior Art Director: Carmen Fenech
Global Chief Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell
Associate Strategy Director: Vanessa Amaral
Strategist: Brooklyn Carey
Group Account Director: Brett Niebling
Account Supervisor: Luisa Prado
Head of Production: Brenda Morrison Fell
Executive Producer: Debi Rubbiani
Associate Producer: Sophie Freid
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Global PR Director: Sandra Azedo
Production Company: Eleanor
Director: Kelsey Taylor
Executive Producer & President: Sophie Gold
Head of Production: Rochelle Savory
Producer: Rita Le Roux
Line Producer: Luis Valderrama – Utopia Films
Fixer: Michael Araya
Production Manager: Tavo Jimenez
Production Coordinators: Cherie Melaniuk & Roger Hidalgo
DoP: Adam Lee
1st AD: Valeria Perucci
1st AC: Juan Quesada
Editing: Eleanor
Editors: Dawson Taylor & Luke Thorpe
Post Producer: Rochelle Savory
Post Producer: Jennifer Gee
VFX: Noise Studios
Creative Director & VFX Supervisor: Michael Gregory
Head of CG: Corinne DeOrsay
Executive Producer: Karen Anderson
VFX Producer: Stefani Na
Colour: Trafik
Colorist: Dimitri Zola
Colour Assist: Jacob Suffern
Producer: Hugh Copeland
Music & Sound: Yessian
CCO: Brian Yessian
Head of Production: Michael Yessian
Executive Creative Producer: Matt Nelson
Director of Sound Design: Jeff Dittenber
Sound Designer & Engineer: Mike Baluha
Composer: Andy Grush
