Most ads are fighting to sell you something. Especially in the wellness & fitness sector, with its overload of promises.
LA creative agency, Day Job’s campaign for David Protein, is very different. It’s not a barrage of noise. And it’s deliberately stripped of persuasion.
With photographer, Noah Kalina, the agency has simply suspended David Protein bars in space, “fixed” to the walls of trains like a piece of art. No copy. No variants. Just the bar, life-sized.
The OOH ads are quietly compelling. And in an overstimulated, fitness-crazed attention economy, that’s a powerful thing.
The campaign is running across Los Angeles’ MTA train system for the next six weeks.
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