DDB Group Aotearoa: AA Insurance reminds Kiwis that garages are valuable places

DDB Group Aotearoa and AA Insurance have an unexpected message about home and contents insurance. A garage is often more than a place for parking cars. Is yours protected?

AA Insurance’s recent Kiwi garage survey highlighted that a garage can be a home gym, rumpus room, laundry, art studio, a place for LEGO, a repository of memories or a mix of all of the above. As a result, the garage is often a valuable, and vulnerable, space in the home.

DDB Group Aotearoa has created a humorously human 30-seconds for AA Insurance that underlines the need to take extra care of the garage space. The campaign provokes thought by stepping away from the usual ad stories for home and contents insurance.

Ben Pegler, creative director at DDB Aotearoa, noted, “Garages are more than a garage for many Kiwi home dwellers, they’re a happy place. Turns out they are as unique as each of us and sometimes the most interesting space within our homes – this individuality we wanted to celebrate with this campaign.”

Melodie Vickars, head of brand, marketing and communications at AA Insurance, added, “AA Insurance is shining a light on the myriad of ways garages are used, reminding people to think about what’s in their own garage and ensuring it’s covered with home and contents insurance – so they can keep living a little freer in their garage.”

The AA Garage campaign is running across TV, outdoor, digital, web, radio and social media.