It’s meant to be the beginning of a new season for bike dealerships but this year bikers are being forced to stay at home and limit themselves to essential rides. There’s no thrill in riding like that.
Honda Moto France and DDB° Paris saw an opportunity to bond with motorbike fans.
The brand told bikers, “Riders. We know how you feel these days,” in a series of evocative images and positive messages, those messages also inviting them to stay home and stay safe and dream of better days on the road.
DDB° Paris’ social media campaign, of ten posts, stories and downloadable wallpapers/screensavers is running in France from April 20 to May 2, on Facebook and Instagram.
Credits:
Agency : DDB° Paris
Executive Creative Director: Alexander Kalchev
Creative Directors: Alexis Benbehe & Pierre Mathonat
Copywriter: Jean-François Bouchet
Art Director: Emmanuel Courteau
Agency Management: Vincent Léorat, Willy Bouhet & Arthur Piaulet
Client: Honda Moto France
Client Team: Fabrice Recoque, Sébastien Pernel, Valérie Larousse, Laura Henimann
