DDB Paris: Honda Motorcycle France gets inside the hearts of bikers

The most powerful ad campaigns come from a real understanding of what’s inside the heads of their audiences. This ad campaign by DDB Paris for Honda Motorcycle France understands what’s inside the heads of motorcycle riders.

“For riders, motorcycles are way more than a lifestyle or a passion, it’s an endless learning process. From the first kicks to the first fall, from bad weather to the bad reputation that comes with it, being a rider is a difficult path that requires a lot of sacrifices,” the agency stated.

The two-minute film that resulted, The Price, is not only the first brand film for Honda Motorcycle France, it’s a film that takes Honda’s signature, The Power of Dreams, to a new place. It reveals the price of the biking dream – and culminates by underlining the power of that dream.

For an authentic rendering, the film was made with images from private individuals, which allows the campaign to pay tribute to its community also. It is running on all Honda Moto France’s social networks – Facebook, Instagram, YouTube and Twitter.

https://youtu.be/KsxO4WS68vY

Credits:

Agency: DDB Paris

Executive Creative Director: Alexander Kalchev

Creative Directors: Alexis Benbehe & Pierre Mathonat

Art Director: Jean Weessa

Account Management: Vincent Léorat, Willy Bouhet, Arthur Piaulet & Tom Salvan

Strategic Planner: Claude-Henri Galbois

Film Production: Fabien Donnay @ Maul Production

Sound Production: Alexandre Vicart @ Studio 5

Film Music: Hope in a bottle by Temple Kid

Traffic Managers: Sophie Toque & Virginie Fruchard