Volkswagen is committed to a strong ambition - carbon neutral mobility by 2050. It is not promising miracles but it is launching initiatives to change just about everything. It’s not …
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Who's doing what in the world of commercial creativity.
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DDB Paris
Tomorrow’s world is full of ideas, a perfect world. This is the fantasy that we see everywhere on TV. After almost a year at a standstill, tomorrow’s world makes us …
DDB Paris & Glenmorangie: Whisky takes a walk on the wild side
December 11, 2020
The democratisation of whisky continues and DDB Paris has taken a very bold step towards embedding Glenmorangie Highland single malt Scotch whisky in trendy, rather than just connoisseurs’, circles. Its …
UNESCO has given DDB Paris a momentous job, to make people question what they see as normal and mobilise them to think about what the world of tomorrow could look …
On June 14, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen after 11 weeks of lockdown. DDB° Paris and McDonald’s were quick …
The most powerful ad campaigns come from a real understanding of what’s inside the heads of their audiences. This ad campaign by DDB Paris for Honda Motorcycle France understands what’s …
The Honda Africa Twin is a maxi-trail bike. For bikers, its allure is the dream of roaming to far-flung places. The obvious advertising solution would be to underline this dream, …
DDB Paris: Amnesty makes France as famous for the weapons it exports as its fashion
October 15, 2019
France is the world’s fashion capital. The country is known for its craftsmanship and its luxury goods are famous worldwide. For a number of years, the French government has been …
DDB Paris: McDonald’s teases with unfinished stories
February 28, 2018
You’re hooked on your favourite TV series and dying to know what happens next. Damn. You have to wait until next week. Worse, there was a cliffhanger ending. Well, McDonald’s France knows you …
DDB Paris: beIN announces its exclusive Valentine’s Day love-fest
February 13, 2018
Valentine’s Day is a celebration of love. All love. Even football love? DDB Paris has hijacked Valentine’s Day to promote beIN Sports’ exclusive coverage of the UEFA Champions League match between Real …
The work of Médecins du Monde (Doctors of the World) is harrowing. A film about that work is going to be difficult to watch. And that’s important. Complacency doesn’t fund …
DDB Paris captures the thrill of Play-Doh in print
May 18, 2017
The World of Play-Doh is whatever a child imagines. That makes it one of the most valuable worlds. Especially to mums and dads, who after all, are the part of …