You’re hooked on your favourite TV series and dying to know what happens next.

Damn. You have to wait until next week.

Worse, there was a cliffhanger ending.

Well, McDonald’s France knows you want what you want, fast. So when it launched a special offer for its large menu, it was for the full season of your TV show to download for free. Not just one episode.

And to make sure that McDonald’s customers appreciated that One episode is great. A full season is better, DDB Paris gave them a taste of waiting – three stories that end abruptly just when they were getting to the big reveal.

Credits:

Agency: DDB Paris

Executive Creative Director: Alexander Kalchev

Creative Director: Mélanie Pennec

Art Director Assistant: Thibaut Pirioux, Noémie Blum

Agency Producer: Corinne Persch

Post-producer: Jérôme Deplatière

Planner: Cédric Ledoux

Account Management: Paul Ducré, Julianne Sanson Ribaut 7 Nina Quellier

Production Company: Stink

Producers: Greg Panteix & Marine Garnier

Director: Emma Luchini

DOP: Christophe Beaucarne

Post-production: Mikros image

Editing: Benjamin Favreul

Sound Production: Studio 5 – Cédric Boit, Clément Reynaud & Marine Cremer

Client: McDonald’s

Client Management: Xavier Royaux, José Jacinto, Benoit Kolb & Léa Lemasson