The Honda Africa Twin is a maxi-trail bike. For bikers, its allure is the dream of roaming to far-flung places. The obvious advertising solution would be to underline this dream, to show the bike in exotic places – like dozens of vehicle ads past and present.

DDB Paris’ thinking travelled down a different road. In its lifespan of thirty years, the Africa Twin has been roaming all over the world, mountain passes to dune deserts. Is there anywhere it hasn’t been?

The agency’s answer is humorous, and perfectly topical right now.

Credits:

Agency: DDB Paris

Executive Creative Director: Alexander Kalchev

Creative Directors: Alexis Benbehe & Pierre Mathonat

Art Directors: Charlotte Faurisson, Nicolas Denis & Mathieu Masse

Account Management: Vincent Léorat, Willy Bouhet, Arthur Piaulet, Victor Roger & Tom Salvan

Strategic Planner: Claude-Henri Galbois

Print Producer: Corinne Vulliez

Motion Designer: Nicolas Pageaud

Trafic Managers: Sophie Toque & Virginie Fruchard

Client: Honda Moto France

Client Management: Fabrice Recoque, Sébastien Pernel, Valérie Larousse & Laura Henimann