DDB Paris has just created an ad for VW about nothing. Its press release explains why. We had to publish that press release exactly was it was written. Writers love good writing and this really is. As interesting as the ad is – and it really is – to another writer, this could have been the ad. 

“Everything has already been said about everything. So we chose to talk about nothing. But that doesn’t mean there is nothing to say. Quite the opposite, actually.

“In an elevator, someone starts to laugh at nothing. After 30 years of being punks, two men still believe in nothing. Somewhere sunny, a man floats in his pool, doing nothing.

“What do they have in common? Nothing. As you see, nothing means a lot of things in life. In the age of everything, everywhere, every minute, nothing is even a precious thing.

“About Volkswagen innovations, we could easily tell you everything: research and development, driver assist systems, autonomous cars… But we prefer talking about life, about the only thing stronger than love and better than a nap in the sun: nothing.

“Nothing is the main topic of the new Volkswagen film from DDB Paris. At least, those who hate commercials won’t be disturbed.”

Credits:

Creative agency: DDB Paris 

Executive Creative Director: Alexander Kalchev

Head of copy: Patrice Dumas

Copywriter: Benoît Oulhen

Art Director: Mickaël Jacquemin

Agency Team: Alban Callet, Stéphanie Leray, Delphine Rigaud, Coralie Bouillier

TV Producer: Emilie Talpaert

Production Company: Henry


Director: Clemens Purner

Music Supervisor: Marine Cremer

Sound Production: Studio 5

Client: VW

Client Team: Thierry Sybord, Ghislain Laffite, Timothée Gazeau & Stéphanie Baron