DDB Sydney’s newest campaign for McCafé is a coffee. The Australiano. Americans have the Americano, now Australians have their own coffee too.

The Australiano is blended with wattleseed, chai and McCafé’s locally roasted coffee beans. It can be served hot or iced at McCafé but it’s available for a limited time.

And it fits into the ongoing Coffee Fit For An Aussie platform launched by DDB Sydney last year.

Lancy Huynh, group brand manager, McDonald’s, commented, “Despite being a nation of coffee connoisseurs, we haven’t had a coffee to call our own. As a champion for Aussie coffee culture, McCafé wanted to right this wrong and craft a blend that Aussies can proudly put their name to.”

Matt Chandler, executive creative director, DDB Sydney, added, “Like most Aussies, my day doesn’t get out of first gear until I’ve had my morning coffee. It’s awesome to be able to create one that the entire nation can get around.”

The campaign includes TV, out-of-home, radio, digital, and social rollouts, in addition to a sampling truck that will tour the nation, developed by the OMD Australia team.

Credits:

Client: McCafé
Product idea, creative, strategy: DDB Sydney
PR: Mango
Media: OMD
Production: GoodOil
Post-Production: The Editors
Sound: Electric Sheep Music
Music: Sonar