Deloitte Digital has acquired global content creation studio, Madras. Its 900-strong digital creative team is based in Mumbai and the studio will service Deloitte Digital clients in Australia and New Zealand. The acquisition of Madras was planned to boost Deloitte Digital’s creative model that brings together some of the world’s best creative talent to provide creative services, while enabling clients to manage their high-volume creative needs through technology enabled platforms.

The news comes on the back of the recent launch of Deloitte Digital Creative in the New Zealand market, with the hiring of top Colenso BBDO duo, Dan Wright and Ahmad Salim. With the addition of the Madras business, Deloitte Digital now has four creative studios, in Melbourne, Sydney, Auckland and Mumbai.

Deloitte Digital lead partner in Australia, Esan Tabrizi, stated “The Madras offering is the perfect fit for the Deloitte Digital business in Australia. Alongside the first-class creative talent that we’ve infused into our strategy, design and tech projects, we can now offer clients a cost-effective way to manage their high-volume creative requirements.

“Our approach to building capability within, or on behalf of, clients is a key differentiator for our business. And when we combine the Madras offering, our multi-award-winning creative offering, our mar-tech business and our data and artificial intelligence capabilities, our clients will be able to access end-to-end creative and marketing services in a way that is unrivalled by traditional agency networks.”

Deloitte Digital creative partner, Adrian Mills, added “This acquisition is big news for APAC clients. It brings incredible craft, talent and scale to marketers with high volume needs. But Madras is also an exciting technology company that boasts some category-leading content creation and asset management products.”