Music is fun. Summer is fun. And Spotify Italy is mashing all that fun together in its Estate 2024 playlist and a campaign by Dentsu Creative Italy.

The lead commercial imagines maladies that summer hits cause – Chicken Neck Syndrome, Lip-Syncosis, Lead Finger Disorder – because you can’t not move to the music. The featured song is Pedro by Jaxomy, Agatino Romero and Raffaella Carrà, the hit that has recently generated 6.2 billion views on TikTok reaching number one on Spotify’s Viral 50 Global charts, its bright buzzing beat underlined visually by the film’s Wes Anderson feel.

The  campaign was produced entirely in-house by Dentsu Creative Studios in collaboration with InGood, directed by Dentsu Creative Italy chief creative officer, Riccardo Fregoso, in his debut behind the camera. Fregoso has won over 150 national and international awards including 27 Cannes Lions, 10 D&AD Pencils, 3 Grand Prix Eurobest and the Grand Prix Lia along his creative career.

Credits

Agency: Dentsu Creative Italy 
CEO: Emanuele Nenna
Executive Creative Directors: Giulio Frittaion, Maurizio Tozzini
Creative Directors: Gianluca Nucaro, Stefano Tunno
Creative Progress Director: Antonella Vicari
Senior Art Director: Cristiana Benso
Senior Copywriter: Alice Costa
Art Director: Luca Comasco
Copywriter: Andrea Azzolini
Head of Social: Fabrizio Stoppa
Content Specialist: Zoe Esposito
Art Director Social: Federica Sciuto
Content Editor: Flavia Calabria
Senior Motion Designer: Nicolò Frontini
Motion Designers: Silvia Sciotta, Petra Generali
Chief Strategy Officer: Niccolò Rigo
Senior Strategist: Giulia Bacco
Client Service Director: Anna Chiara Pelletti
Client Supervisor: Alessia Stefanutti
Client Manager: Claudia Spinelli 
Client Executive: Elena Longoni
Head of Influencer Marketing: Fabiola Granier
Influencer Marketing Manager: Irene Smania
Influencer Marketing Specialist: Martina Galbiati
PR Manager: Alessandro Turchi

Production: Dentsu Studios
Executive Producer & Managing Director: Simona Della Porta 
Head of Production: Francesca Castello 
Post Producer: Alessandra Barbieri

Production: InGood
Executive Producer: Luca Zamboni 
Line Producer: Stefano Bonfanti
Director: Riccardo Fregoso
DOP: Timon De Graaf
Stylist: Aurora Zaltieri
Set Designer: Margherita Montobbio

Editor: Alessandro Sartor @ Dentsu Studios
Colourist: Alessio Zanardi
Post-production: Dentsu Creative
Audio: Disc to Disc