The ideal of perfection gets a reality check in Dentsu Creative Italy’s campaign for skincare, makeup and fragrances company, Veralab. And not a moment too soon. The campaign, Perfectly Imperfect, presents Veralab as the brand “for skin as imperfect as we are”, a message that invites real people to buy into its promise of beauty.
The hero commercial’s real life humour transforms imperfections into unique traits. It’s not a story about flaws but rather about genuine people, imperfect in life, just as they are in their skin. It presents the idea that as no one is perfect, why should our skin be?
The campaign is part of Veralab’s sponsorship as official skincare partner of Sanremo 2025, Italy’s most iconic music festival, for the third consecutive year, and covers TV, cinema, radio, social media and digital platforms.
Riccardo Fregoso, creative chair EMEA and CCO of Dentsu Italy, stated, “This campaign is a bold statement for the entire beauty industry, and as Dentsu Creative, we are proud to take this step forward alongside Veralab. We are talking about real beauty in an industry where it has never truly been possible before.”
Credits:
Agency: Dentsu Creative Italy
CEO: Emanuele Nenna
Chair Creative EMEA, CCO Italy: Riccardo Fregoso
Executive Creative Director: Cinzia Caccia
Creative Director: Beatrice Pettinelli
Creative Progress Director: Antonella Vicari
Art Director: Maria Meola
Copywriter: Santiago Cancela
Junior Copywriter: Chiara Bardella
Head of Design: Laura Liguori
Senior Motion Designer: Niccolò Frontini, Matteo Milone
Motion Designer: Silvia Sciotta
Senior Designer: Stefano Trolese
Chief Strategy Officer: Niccolò Rigo
Head of Strategy: Federico Mancin
Senior Strategist: Rosa Sirico
Strategist: Massimiliano Tarizzo
Senior Data Strategist: Andrea Formisano
Data Strategist: Federica Tuccio
Data Analyst: Elena Somaschini
Senior Vice President: Alessia Oggiano
Client Service Director: Chiara Tranquillino-Minerva
Client Supervisor: Alessia Stefanutti
Client Manager: Federica Bruno
Programme Manager: Chiara Lamera
PR Manager: Alessandro Turchi
Production: Dentsu Creative Studios
Executive Producer & Managing Director: Simona Della Porta
Head of Production: Francesca Castello
Senior Freelance Producer: Maria Vittoria Ceresoli
Production Company: Casta Diva
Director & Photographer: Enea Colombi
CEO: Fabio Nesi
Chief Growth Officer: Giorgia Crepaldi
Executive Producer: Carla Solaro di Monasterolo
Line Producer: Mariella Grandi
Producer: Elena Di Bella
Production Manager: Anna Frandino
DOP: Alessandro Ubaldi
Scenography: Carlotta de Benedetti
Stylist: Aurora Zaltieri
Editor & Online: Guido Fonio
Post Production Manager: Samanta Lategola
Colour Grade: Orash Rahnema
