The Origami Paper campaign for The Project Solution has made Dentsu Japan’s Team Ohayo the 2015 Torch Award Grand Winning Team.

Rodger Beekman, executive creative director for BPG/Bates Dubai and 2015 New York Festivals Executive Jury member mentored this year’s Torch Award grand winning team.

So this is “insider info”: “The Dentsu team won the Torch award because their concept was so pure and so in the heart of the essence of the brand, that it was hard for the jury not to let them win. Next to that they showed a high level of crafting skills, and how to translate the concept to other media platforms. For a team so young we were all very impressed by their level of thinking and their strategy. I am very proud to be their mentor.”

And this is the high level praise Team Ohayo clearly deserves: “The simplicity, beauty, and tone of Team Ohayo’s Origami Paper entry really captured the spirit of The Project Solution‘s mission.” [Alisun Armstrong, executive director, Torch Awards.]

[l-r: Teru Tsujinaka, Mikou Nakamoto and Aya Hamada from Dentsu’s Team Ohayo with Charlotte d’Amboise (2nd from left)]

The Torch Award Team finalists worked with their mentors to perfect the pitches for their campaigns in New York City on May 20 at the Omni Berkshire Place Hotel. To become grand winning team, Team Ohayo had to achieve the highest ranking on relevance to and understanding of The Project Solution brand and mission; a clear demonstration of campaign goals and strategy; adherence to the brief, including scope and budgets; and creative idea.

Team Ohayo scored top ranking of the Torch Awards’ five finalist teams from Canada, Japan, United Kingdom, the Philippines, and Vietnam. These had been chosen from entries submitted by teams of 18-25 year old creatives from around the globe.

Dentsu Japan’s Team Ohayo is:

Aya Hamada – copywriter/planner

Mikou Sakamoto – copywriter/planner

Teru Tsujinaka – copywriter/planner

Naoya Kudo – copywriter/planner

The five Torch Awards finalist teams presented their campaign to a panel of top tier creative from New York Festivals Executive Jury:

Vida Cornelious, executive vice president & chief creative officer, Walton Isaacson, USA

Gaston Legorburu, worldwide chief creative officer, SapientNitro USA

Plus:

Tara Bracco and Joe Gonzalez, co-founders of The Project Solution.