What can you say about sugar that people will care about. Wangkanai’s sugar is organic. But that’s not a big idea for a commercial.
This is. Dentsu Thailand has created a colony of ants building a ladder so that they can climb up to reach a bag of Wangkanai Organic Sugar. They bypass a pile of ordinary natural sugar that’s lying on the ground, within easy reach. Says everything, doesn’t it?
Credits
Agency: Dentsu Thailand
Production: Mum Films
Director: Suthon Petchsuwan
Client: Wangkanai Sugar Co. Ltd
Dentsu Thailand Wangkanai ants stair ladder adDentsu Thailand Wangkanai organic sugar ants adDentsu Thailand Wangkanai organic sugar stair ad
