Dentsu Vietnam has launched MalNutrition Plates, a campaign that has turned everyday tableware into powerful symbols of advocacy to raise awareness and drive fundraising for UNICEF’s nutrition programs in Vietnam.

Malnutrition is living under the radar in Vietnam. It affects millions of children but the issue is often overlooked. Dentsu Vietnam and UNICEF have brought the problem out from the shadows and onto everyday tableware. The partners’ MalNutrition Plates are powerful symbols of advocacy to raise awareness and drive fundraising for UNICEF’s nutrition programs in the country.

The campaign was created in collaboration with Vietnam’s premier fine-porcelain brand, Minh Long. Each ceramic plate in its curated collection is designed to represent of the impact of malnutrition. They also provide important statistics about the problem. The plates are available for sale through a dedicated microsite, Minh Long’s official website, major e-commerce platforms, and selected retail outlets in Vietnam.

The campaign will run throughout 2025 and is being amplified through social media activations, influencer endorsements, PR events, and compelling storytelling campaigns. Proceeds from the sale of the plates directly support UNICEF’s nutrition programs, including meal provision, healthcare worker training, and family assistance.

Livio Grossi, executive creative director, Dentsu Redder, commented, “With MalNutrition Plates, we wanted to ignite the power of artistic storytelling while combining the unique synergies between design, data, and purpose to transform a traditionally static product and abstract data into an impactful awareness tool that can create both a cultural and a social force for good in Vietnam. We are grateful to be able to take our innovation to drive tangible support for UNICEF’s nutrition program with this campaign, especially with malnutrition being widespread problem for so many children in Vietnam.”