Money decisions make people nervous. Humour breaks the tension. Deutsch LA continues to create a bond of trust between financial product search app, NerdWallet, and everyday people, in another humorous campaign that offers reassurance in a confusing world filled with misinformation.

Fact Check Your Finances takes a playful jab at the misinformation abounding in financial decision-making with its fraudulent CFO who sheds his suit and tie, symbols of the stereotypical finance expert, as he transforms into a robot and then begins to disintegrate.

The lead commercial stars James Downing from Suits and Fargo and Connie Wang from The Boys, and is directed by Division7 directors, Aircastle (Will Beauchamp and Jamie Cussen).

The US campaign is running on linear TV, both cable and broadcast, online video, digital streaming, podcast and social media. It will also air during major sporting events and during the college football season, as well as on popular podcasts such as SmartLess and Revisionist History.  

“In a world where faux financial experts are everywhere, we wanted to create a spot that takes the viewer along for the ride as a seemingly trustworthy source completely devolves into nothing more than a piece of confetti cake,” stated Carly Blitz, creative director at Deutsch LA. 

“While we definitely had fun with the visuals, the core of the idea is actually pretty simple: get people thinking about who they’re trusting when it comes to financial decisions–because if it’s not NerdWallet, it might not be the smartest decision they could make,” added Max Pollak, creative director at Deutsch LA.

The campaign follows Deutsch LA and NerdWallet’s tongue-in-cheek musical theatre commercial, Future You, that takes Gen Z’ers to the year 2074 to look at the results of the financial decisions they are making now.

Credits:
Client: NerdWallet
Vice President: Alison McCoy
Marketing Director: Erin Albertson
Marketing Manager: Dayna Garwacki
Design Director: Emily Hsiao
Strategy Manager: Justin Sanders

Creative Agency: Deutsch LA
Production: Deutsch LA
Production: Division7
Director: Aircastle
Partners: Patrick Milling-Smith & Brian Carmody
Managing Directors: David Richards & Kamila Prokop
Producer: Gillian Altman
Line Producer: Christopher Scherk

Editing: Whitehouse Post US
Editor: Brian Gannon
Executive Producer: Joanna Manning
Producer: Jared Thomas
Post Production & VFX: Artjail
Executive Producer: Caitlin Schooley-Groneveldt
Executive Creative Director: Steve Mottershead
2D Lead: Andrew Kirejew
3D Lead: Gene Dreitser

Music: Deutsch LA
Music: Chip Herter & Sacha Garcia
Music Supervisor: Will Eichler

Sound: Lime Studios
Sound Mix: Matt Miller
Producer: Cassie Underwood
Executive Producer: Susie Boyajan