British music magazine, New Musical Express, once called Family Fodder’s 1981 song, Dinosaur Sex a post-punk classic.

The band that had a couple of 15 minutes on fame on the indie charts (its tribute song, Debbie Harry, made the most impact) has been given another burst – in Japan.

Via an ad…

…of two Tyrannosaurus Rex-es having sex.

In Family Fodder’s 9 minute song, Dinosaur Sex, the lyrics, “Dinosaur sex, dinosaur sex/You make me feel like a Tyrannosaurus Rex,” dominate. That emotion now belongs to Japanese condom brand, Okamoto. The ad grew from a poll of 400 Japanese men and women, which revealed that most had never seen a condom before.

Okamoto’s creative agency commissioned CGI artist, Kota Mories, to recreate a dinosaur sex scene. No one actually knows how dinosaurs had sex but it seems that Morie got close to science’s educated guess:

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He animated the dinosaurs in programs produced by Japan’s national public broadcasting organization, NHK.

You can’t beat the Japanese ad for impact (its target market is young Japanese), but the strategy is perhaps a little clearer in the Okamoto campaign for the North American market, by US agency, Marcus Thomas.

These three ads make their mark with humour: