Liquid Death is seemingly without a filter as an advertiser - provocatively tapping into one “don’t go there” after another. It is also a brilliant marketer with a sharp radar for its target markets. Witness the …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Grand Frais and Rosa Paris are aiming for the popularity trifecta. Their two previous TVCs have ranked Top 6 and Top 4 among the French people’s favourite ads. The new commercial stars Kad Merad, one …
When it comes to campaigns that get masses of people talking, this one stars. The Hawkstone Farmers Choir, a group of 34 genuine, working farmers, was crowned the winner of the latest series of ITV’s …
What happens in a digital world when, in the analogue one, the landline phone rings? DDB Athens has turned that idea into an absurdly humorous commercial to launch – yes, a landline phone service. DEI, …
Wes Hawes joins Outside In as creative partner
June 3, 2026
Wes Hawes has joined creative-ed specialist agency, Outside In as creative partner. The ex-72andSunny CCO joins as the agency enters its second year. Outside In was founded by Grace Leat, Jacque Kelly and Lucie de La …
Javier Campopiano left Omnicom a few days ago. It has now been announced that he is joining Publicis Groupe as chief creative officer for Leo Americas and Iberia. Campopiano had been global chief creative officer, …
The images that filmmaker-photographer, Gerard O’Connor, and set designer-prop maker, Marc Wasiak, are unignorable. Extraordinarily ornate, exquisitely beautiful, tinged with humour and often provocative. Their signature is exploring the peculiarities of human behaviour and changing …
Andrew Hankin has left Ogilvy Australia after 26 years – his entire career - with the agency. Hankin joined Ogilvy & Mather as a 17-year-old office junior and studio, rising through the ranks to become …
In the cult film, Nirvanna the Band the Show the Movie, Matt Johnson and Jay McCarrol accidentally travel back to 2008, creating an alternate timeline where Jay becomes The BMO Guy. TBWA & Bank of Montreal …
The Gerety Awards jury sessions have begun across 15 cities worldwide. This year, more than 260 judges from over 50 countries will take part in the Gerety Awards, bringing together some of the most respected …
Dirt (aka Dirtverse), the female-led creative collective with the name you are unlikely to gloss over has built the full creative architecture for Bace, a global fitness platform ideated by creator and fitness entrepreneur, Nicole …
The Or: Lime turns promo codes into safety pledges
June 3, 2026
Lime has released a series of promo codes. The benefit is safety. Promise Codes, created by The Or, plays with the idea of the promo code, rewarding its riders with free ride minutes in exchange for typing …