Timing is an ally and there is no better time than in the middle of the Paralympics to launch a certified social enterprise dedicated to advancing disability inclusion. Disinfluencer, the world’s first dedicated inclusive talent hub, has launched in Australia making with a billboard, that it successfully crowdfunded during July – Disability Pride Month.

Disinfluencer aims to change how marketing approaches diversity and inclusion, providing the world’s first inclusive stock library as well as a tailored 3-part e-learning module for marketing teams to understand disability, digital accessibility and empower them to market their accessibility. Disinfluencer also manages a few influencers and offers a talent management service.

The intriguing billboard makes a statement with the headline, I would buy from him, as well as highlighting talent within the disability community. It reminds its audience that people with disabilities are not only capable but are eager to be shown as the face of brands and services. The opportunities for such work are scarce, which is why Disinfluencer was created. As a social enterprise, Disinfluencer offers services that connect businesses with its untapped talent pool, providing upskilling and meaningful paid work for people with disabilities who dream of working in the industry.

“Our billboard is a bold statement of our mission to take disability mainstream,” stated Simone Eyles, founder of Disinfluencer. “Business and brands know why they need to be inclusive. In fact they want to be inclusive, however are not sure how to implement it. That is where Disinfluencer can help. With our support, brands can authentically engage with a wider audience and lead the charge toward a more inclusive world.”

5.5 million Australians living with a disability. This isn’t a niche market. It’s a substantial segment of the population that businesses. People with disabilities don’t exist in silos; they are integral members of families, communities, and the broader society. They have purchasing power, brand loyalty, and a strong desire to see themselves represented in the marketplace.

“Marketing isn’t just about selling products; it’s about building relationships. And that means recognising the diverse needs and perspectives of all consumers, including those with disabilities. Brands and marketing have the power to persuade, they can not only lead the charge with this movement by having inclusive talent on set, in their ads and across their digital channels, so not only representing but using the power of creativity to create change,” Eyles added.

The billboard, featuring Josh (Simone’s son), also highlights a person with an invisible disability and chronic illness. It is strategically placed in one of oOh!media’s super-sites to capture the attention of key industry players and the general public. The campaign aims to represent authentically the 96%* of people with disabilities who have invisible conditions, such as autism, chronic illnesses, or mental health disorders and challenge stereotypes. [source: *Accessibility.com Australian Bureau of Statistics]

“Inclusion is no longer optional, it’s essential for growth and innovation,” Eyles commented. “Our launch isn’t just about a single billboard. It’s about igniting a movement. We’re here to partner with brands that are ready to embrace inclusion, and Disinfluencer offers a clear path to making that happen.”

For more information about Disinfluencer, visit www.disinfluencer.co or contact Simone on (61) 466 55 55 22.