Flat-sharing, an idea AUNZ-ers throught was wonderful in the ‘70s. Until they did it. Now they think it’s a necessity, often fun for a while, usually awful sometime later. When your rented place needs repairs, it’s often torture. A battle of wills. But then there’s always living with mum and dad. And being a child again.

Droga5 Aotearoa has tapped into the annoyances that that make bad renting make life bad. Three relatable little stories present realestate.co.nz as the cure for bad rental. The unexpected scenario around moving back in with the parents will engrave realestate.co.nz in your mind forever.

The campaign is set to run on OOH, radio, digital and across socials.

Realestate.co.nz general manager of marketing & media, Vanessa Williams, stated, “In our latest work, we wanted Kiwis to know that our website and app isn’t just for buyers, it’s for renters too.

I’m thrilled that our latest campaign and engaging new design approach makes finding a new rental exciting! Maybe you can finally move away from your flatmate, who never washes the dishes, or move out from under your parents’ noses.”

Droga5 Aotearoa chief creative officer, Damon Stapleton, added, “The local real estate industry is a busy, cluttered one so we enjoyed the challenge of bringing some of the real reasons renters move to life in a way that will cut through the noise.”

Credits:
Client: realestate.co.nz
Creative Agency: Droga5 Aotearoa, part of Accenture Song
Post Production: The Post Office
Media Agency: OMD New Zealand