This year, DT merged with WPP sibling, Tongue, which amped up its creative, content and strategic services. It expanded into Singapore and South East Asia. And its Melbourne and New Zealand businesses achieved significant growth spurts.
To accommodate all this growth – and to make sure that it keeps happening – DT has restructured and made several promotions within its ranks.
The 20 year old agency has always been determined to evolve with the times in response to market and client demands and set itself up for the future. This, DT chief executive officer, Brian Vella believes, is why the agency is still growing at double-digit rates.
“Above all, the new structure sets the business up for better regional growth,” Vella coomented. “A key leader in every market allows us to scale better and provide more time and energy in emerging markets, while enhancing our offer in key markets such as Melbourne.”
10-year DT veteran, Alisia Muscat, has been promoted to managing director of the Melbourne office, which has 150 staff. As client service director, she has achieved long term success for clients including Bunnings, Myer and Officeworks. In her new role she will be responsible for ensuring DT is best positioned to continue its high growth pattern as well as capitalising on new opportunities both locally and regionally.
“Alisia is one of my most trusted and proven team members, respected by the team and clients alike. She is going to be fantastic in this major role and I’ve no doubt will take things to new levels,” Vella stated.
Jeremy Smart has been promoted to general manager sales & marketing and will oversee and manage the output of all marketing and sales activity regionally. This includes DT’s offices in Melbourne, Sydney, New Zealand and SE Asia.
“We’re rapt to have someone with Jeremy’s talent and values in this role,” Vella noted. “Jez has been instrumental in leading the agency’s new business strategy and building our brand and profile in Australia. In his new role, he will continue to drive these efforts further across all markets.”
DT has also created a new product leadership group, which allows for a clear distinction between ‘agency management and ‘product leadership’. Vella exlplained, “This group’s mission – representing our core pillars across strategy, creative, technology, design and research and development – adds more innovation and greater client value than ever before.”
Tim Matheson, chief operating officer, will be focusing on continuing growth in DT India. This comes with a new GM of India, Satajeet Deo. DT’s Singapore business continues to show early signs of growth led by general manager, Luke Evans, originally from the Melbourne office.
“Change represents new opportunities for our people with new roles and new responsibilities. This is one of the things I’m most excited about and proud of. All of these changes represent a strong commitment to the agency’s clients, people and values, and a strong belief in our future. It’s an exciting time for our team and professional development, the future of DT has never looked better,” Vella continued.
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