It’s interesting that eBay, an e-commerce site, is presenting itself as a marketplace to appeal. Perhaps two Covid years have made people contact matter more than ever? eBay sees itself as a “marketplace of buying and selling of just about anything you can think of, from the weird and the wonderful to the practical and the functional, a whole world where millions of people share interests and passions, an inspiring place that stimulates people and stories.”

Its new campaign for the Italian private seller market has been created by London creative and production agency, Dude. Inspired by an eBay Story highlights the community that makes eBay thrive, and its hero commercial tells the story of a man who buys himself a new phone then has the good fortune of winning an identical one.    

The TVC is being supported in radio, digital and social all in Italy until March 27. Media planning was by Mediacom. 

Lorenzo Picchiotti, chief creative officer of Dude, commented “The best bit of a creative format is to see how it can evolve while maintaining consistency over time. And it is what happened with this campaign that is a new chapter of the platform, Taken from an eBay story. The stories generated by the brand community are once again at the centre of the story, but with one with a substantial change in language and treatment.”

Credits

Agency: Dude
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Creative Directors: Davide Labò & Luca Riva
Senior Copywriter: Emanuele Accurli Abenante
Senior Art Director: Davide Bodano
Junior Copywriter: Tommaso Spada
Junior Art Director: Oscar Frizzi
Client Service Director: Elena Panza
Account Director: Piera Colasante
Account Manager: Giulia Visconti
Strategy Director: Marco Mammino
Senior Strategist: Michelangelo Ferracane
Head of Content: Ludovica D’Aquino
Integrated Production Director: Matteo Pecorari
Head Of Physical Production: Simone Raddi
Producers: Valeria Mazzotta & Michele Pasini
Post Production Supervisor: Seba Morando
Video Editor: Federica Ruggeri
Motion Graphic Designers: Gabriele Frigimelica
Media Post Production: Alberto Bussoleni 

Director: Alex Gargot
DOP: Tommaso Terigi
Colourist: Giorgia Meacci
Set Designer: Andrea Faini 
Styling: Alessia Fornara & Francesca Fusi
Make up: Valentina Rodella
Music: Don’t be silent
Mix: Fullcode
Voice Over: The Log