Agency, Dude, takes Inspired by an eBay Story down a new path to promote eBay’s refurbished and second-hand products for the Italian market. 
Director’s Cat takes a fresh approach to the weird and wonderful stories of eBay buyers and sellers by starting the story from the ending and telling it backwards.

Vito Pace, chief marketing officer, eBay Italy, stated, “This episode opens up a new phase of eBay’s storytelling. We felt the need to tell the infinite possibilities that eBay offers to its community. Nourishing the passions of our users is what makes us unique.”

Lorenzo Picchiotti, chief creative officer & partner, Dude, added, “A year after the launch of the platform, Inspired by an eBay story, we are proud to introduce this new chapter, which represents a new evolution of our creative format. This evolution brings a shift in terms of direction and narrative structure and more and more focus on the stories that are born thanks to the passions of eBay users, at the centre of the entire storytelling.” 

The full campaign includes 30-second TVC, plus 6- and 15-second versions of the spot, along with digital and social components and DOOH.

Credits

Agency: Dude 
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Creative Directors: Davide Labò & Luca Riva
Senior Copywriter: Camilla Nani
Art Director: Antonio Gambino
Junior Copywriter: Camilla Viganò
Junior Art Director: Marzia Cimino
Design Director: Alessio Salatino
Client Service Director: Elena Panza
Account Director: Piera Colasante
Account Manager: Ilaria Chiusa
Senior Account Executive: Giovanna Savastano
Digital PR Manager: Vittoria Caron
International PR Manager: Zoe Brooks
Strategy Director: Marco Mammino
Senior Strategist: Michelangelo Ferracane
Head of Content: Ludovica D’Aquino
Social Media Manager: Sumeya Bendebka

Integrated Production Director: Matteo Pecorari
Producers: Valeria Mazzotta & Michele Pasini
Junior Producer: Luca Murru
Head of Physical Production: Simone Raddi
Junior Production Coordinator: Francesca Di Donna
Post Production Supervisor: Seba Morando
Post Producer: Miriam Ottina
Video Editor: Federica Ruggeri
Compositing & VFX: Riccardo Stasi & Niccoló Gobbi
Motion Graphic Designer: Federico Catania
Director: Daniel Lundh
DOP: Alessandro Ubaldi
Colourist: Giorgia Meacci
Set Designer: Andrea Faini
Styling: The Blonde Styling
Make up: Alice Fantini
Music: Supergrass – Alright
Music Consullant: Fabio Gargiulo via Bkm Production
Mix: Full Code
Voiceover: The Log