The 2024 APAC Effie Awards has reached finalists stage after two rounds of judging by 120 judges.
India leads the shortlist with 47 finalists. Australia and New Zealand have 19 each. Singapore has 13.
Australia’s finalists are led by Ogilvy Australia with 7. The Monkeys has 4 and Special has 3. BMF has 2; TBWA\Melbourne/ UM Melbourne, Howatson+Company and DDB Sydney have 1 each.
Across the region by network, Ogilvy leads with 34 finalists, DDB Worldwide with 19 finalists, and The Womb with 9 finalists. McDonald’s has 11 finalists; the Coca-Cola Company has 8, and Grab has 5.
The winners will b revealed at an Awards Gala on September 13.
The final round of judging was led by awards chairperson, Tze Kiat Tan of BBDO, and eight heads of Jury:
- Chris Iki, COO, TBWA\HAKUHODO
- Danielle Jin, SVP and head of marketing, Asia Pacific, Visa
- Josephine Tan, VP, APAC Digital Hub, Diageo
- Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, L’Oréal
- Linda Hassan, group CMO Domino’s Pizza, Malaysia & Singapore
- Natalie Lam, CCO Asia Pacific, Middle East and Africa, Publicis Groupe
- Nick Handel, President, McCann Worldgroup, Southeast Asia, McCann Worldgroup & MD, MRM Asia Pacific
- Rob Gilby, CEO, dentsu APAC
“After two years of hybrid sessions, it was a pleasure to welcome judges from all corners of the Asia Pacific region back to in-person judging and to witness the immense effort made to assess the merits of each case. This would not have been possible without the sincere engagement and dedication of our jury, of which I am thankful for. I believe the finalists this year have set higher benchmarks for effectiveness and highlights the breadth of talent in the region, with more cases from non-traditional markets such as Indonesia and South Korea making the cut. I am pleased to introduce our full list of finalists and look forward to the Awards Gala where the results will be revealed,” stated Tze Kiat Tan.
The winners will be announced at the Awards Gala at the Four Seasons Hotel in Singapore on September 13. Find the latest competition updates here.
