Emmy Awards 2025: TBWA\Media Arts Lab scores 2 of the 6 contenders

The 2025 Emmy Awards nominations have been announced with six contenders for Outstanding Commercial.

TBWA\Media Arts Lab has two nominations for Apple. Contending for an Emmy are Special US with O Positive; Nike with Wieden + Kennedy; The Walt Disney Company with Somesuch; State Farm with adam&eveDDB; Apple Privacy with TBWA\Media Arts Lab; and Apple Air Pods Pro with TBWA\Media Arts Lab.

The nominated commercials are:

Brian Cox Goes To College for Uber One for Students
Creative Agency: Special US (founded in New Zealand)
Production Company: O-Positive
Director: David Shane

So Win for Nike
Creative Agency: Wieden+Kennedy
Production Company: Somesuch
Director: Kim Gehrig

The Boy & The Octopus for The Walt Disney Company
Creative Agency: adam&eveDDB
Production Companies: Hungry Man / Untold Stories
Director: Taika Waititi