Celeste Barber’s appeal is irresistible. The queen of Australian comedy is now using her winning ways to help Audible coax time-stretched Aussies back into books. Barber headlines the brand’s new #ChallengeAccepted campaign alongside Poh Ling Yeow, and stay-at-home dad, Clarke Gayford.
Recent research by Audible found that two thirds (66%) of Aussies have at least one book on their “to read” wish list, while 62% don’t read at all simply because they don’t feel they have the time. In true Celeste style, Barber shows it’s possible to turn this around, because Audible books fit in with real life – car trips with the children, working out at the gym, cooking (with Poh)…
Barber commented, “I love a good book as much as the next person, but when you’re busy screaming at your children, staring at your shirtless hot husband and becoming an internationally renowned author, it can be hard to find the time. Rather than risk being crushed under the 200 unread books piled on my nightstand, I can take matters into my own hands with Audible and I’m almost half as well read as I pretend to be.”
https://youtu.be/YDl1Fg2n5ro
Clarke Gayford added, “Between spending quality dad time, taking Rex the sheep for a walk or fitting in a spot of fishing, I’d started to see similarities between my reading habit and the last Kingfish I tried to catch – it would forever be the one that got away. Now I can get my dad duties done and go on Audible adventures whenever I have a spare minute.”
Leanne Cartwright-Bradford, Country Manager of Audible Australia and New Zealand, says: “People are becoming busier, and too often we hear that it’s our reading habits that go out the window. Audible is here to take the pressure off and help busy Australians rediscover the joy of books. Audible customers listen to 22 books on average per year, ticking off their literary wish list during the commute, doing housework, in the car with the kids and before bed.”
Credits
Creative Agency: Emotive
Director & Group Creative Director: Zane Pearson
Second Unit Director: Rory Pearson
Copywriter: Michael Dawson
Group Creative Director: Ben Clare
Senior Strategist: Anthony Lockhart
Business Director: Marshall Campbell
Executive Producer: Hayley-Ritz Pelling
Senior Producer: Petra Valent
Production Manager: Cate Hartmann
Editor: Sam Gadsden
Colourist: Scott Maclean
VFX: Blockhead
Original composition and sound design: Rumble
Media Agency: Hearts & Science
Client: Audible
Senior Brand Manager: Melissa O’Leary
Brand & Communications Specialist: Nikki Harris
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