Ray Meagher is a marketing jewel. The recent star of WiTH Collective’s Flamin’ Hot Sauce campaign for Go Daddy, is now the spearhead of another campaign – this time for Optus Prepaid Epic plans, by Optus’ creative content agency, Emotive.

Emotive is proving itself to be rather adept at creating online videos that bond viewers to content and content to brands. And let’s be honest, Optus is not Australia’s number 1 favourite brand at the moment after it royally stuffed up its World Cup broadcast.

In Emotive’s creative imagination, Meagher has become Ray Coptus, a local mall cop who takes it upon himself to make sure everyday Aussies are getting the best deal on their prepaid mobile plans. Ray has Australia’s back and is on a mission to spread the word about the new Optus Prepaid Epic Data plan. In the video, he randomly accosts members of the public to compel them to switch to Optus Prepaid. The stunt was filmed at the Corso in Manly, where Meagher surprised unwitting shoppers while the cameras captured their genuine reactions.

The online video was inspired by popular Hollywood film, Paul Blart: Mall Cop, a comedy about a security guard who takes his job very seriously.

Ben White, managing director of marketing and product, Optus, commented “Optus’ Epic Prepaid plans are designed for thrifty Aussies seeking generous data allowances, unlimited calls and text, additional data to stream content from Netflix, Stan or ABC iview, and no lock-in contract – all at a great price. We think Ray Coptus and his matter-of-fact manner best delivers this message and speaks directly to customers who need these plans the most.”

Meagher added, “When Optus approached me, I said ‘yes’ because I had nothing else on, to be honest. The people were nice and by and large it’s been a very pleasant experience. I’m a creature of habit. When I knew nothing about phones, Optus helped me purchase a Nokia back in 1994 and they’ve always helped me when I’ve needed it.”