The soft drink market is tough. Massive international brands dominate, with established places in culture and huge advertising budgets to keep them there. They’ve promoted music artists, concerts and creators.
For local soft drink, Lahori Zeera, indie, Indian agency, Enormous, did something simpler. It created a cultural hit.
Enormous’ first campaign, Har Koi Peera Lahori Zeera (Everyone is drinking Lahori Zeera), has achieved 10 million YouTube views using the current Gen Z craze for absurdity, a brainworm tune and the essential idea for its target market – popularity.
So now the partners have created a sequel. Same absurdity, same tune, same idea of popularity – but with an extension to the story. It shows people carving holes in everyday items – a cowboy hat, car roof, ceiling, helmet, a French horn…to make room to get every drop of the drink. Because the drink is irresistible, the drink matters.
Watch both commercials:
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