The only global creative award judged by the press has opened for entries with its €100 early bird discount until August 31.
“Epica allows the press to celebrate creativity – so we felt it was essential that the competition went ahead in an effort to thrive and survive despite the crisis. Our international jury of editors and senior reporters from titles such Adweek, Campaign, Creative Review, Horizont, Stratégies and Shots are all on board. Epica covers advertising, design, PR and digital,” Epica stated.
“As they face rocky economic times in the months ahead, the press and the advertising industry need each other more than ever. The press benefits from advertising revenue, while giving brands a platform for their paid and earned messages.”
From July 1 to August 31 there’s an early bird discount of €100. Entries will close on October 31, but the period may be extended if Epica decides to hold an online-only jury. The date of the ceremony has yet to be confirmed.
At the request of jury members, Epica has introduced a free-to-enter category for campaigns relating to the COVID-19 pandemic. All proceeds from this category will be donated to Médecins Sans Frontières (Doctors Without Borders).
Epica Awards editorial director, Mark Tungate, commented, “We know this is going to be a tough year. Agencies are suffering. But it’s also true that there has been an explosion of creativity as governments and brands communicate messages concerning health and safety, support and solidarity. The journalists on our jury are keen to honour this work as well as the other great work from the preceding months.”
The journalists on the jury are also keen to write about it, reinforcing Epica’s natural PR advantage. Creativity is working harder than ever.