The Fallon realignment has claimed a creative scalp. Nick Bell, executive creative director of Fallon for the last three years has left the agency and won’t be replaced.

In October last year, Publicis Groupe moved Fallon away from Saatchi & Saatchi. It has continued to be its own agency brand, but sits within Leo Burnett and as of last week shares an office with sister agency in Chancery Lane.

Chaka Sobhani, Leo Burnett’s chief creative officer, has become lead creative across both agencies.

Bell joined Fallon on 2014 from 180 Amsterdam where he had been interim executive creative director. Before that, he had been executive creative director at The Brooklyn Brothers, global creative director on Unilever  at DDB and executive creative director at J Walter Thompson. Between 1999 and 2003, he was executive creative director with creative partner, Mark Tutssel, after joining Leo Burnett in January 1996.

Nick Bell

At Fallon, Bell was the creative lead for key client, Cadbury, both in the UK and globally and was behind the famous Cadbury Gorilla ad in 2007. But Cadbury put the account up for review last year and Fallon did not re-pitch.

Fallon chief executive officer, Gareth Collins, became chief executive of both agencies in October. Leo Burnett chief executive officer, Paul Lawson, left the agency after thirteen years at the time, to become chief executive officer the at WPP agency, Y&R London.