Gerety Awards has announced the Global Agency, Network, Independent and Holding Company of the Year after the 2022 Gerety Awards jury awarded 5 Grand Prix, 34 Gold, 58 Silver, 77 Bronze, with 139 entries remaining on the shortlist.
They are:
Agency of the year: 72andSunny
Network of the year: McCann Worldgroup
Holding company of the year: WPP
Independent agency of the year: Serviceplan
72andSunny was the most awarded agency, collecting 2 Golds, 2 Silvers, 4 Bronze and 6 shortlist nominations for its work with, National Football League, Call of Duty, The Flow Initiative, Adobe, and Tinder.
Evin Shutt, global chief executive officer, 72andSunny, stated, “We have immeasurable respect for the Gerety Awards and how aligned they are with our ambition to manifest a more just world through our people and the work we produce. We’re incredibly proud of our teams, led by our ECDs, Elaine Cox, Zach Hilder, and Lauren Smith, for the work that’s been recognised and the agency as a whole for this honour. It’s work that not only moves the needle on storytelling representation but also delivered business results for our partners, proving you don’t have to choose between the two to make an impact.”
Network of the Year goes to the advertising agency network that scores the most points from, shortlist through to Grand Prix. 15 different McCann Worldgroup agencies contributed to earn this top honour for the network. “It’s humbling and exhilarating to win Network of the Year for two consecutive years and a clear mark of how important it is that our industry view creativity from the diverse lenses through which the world views our work,” stated Suzanne Powers, global president, chief strategy officer, McCann Worldgroup. “We’ve long known creativity is rooted in diversity – which is why it’s particularly gratifying to be recognised by the all-female Gerety jury. I couldn’t be prouder of everyone who contributed to this achievement – our teams and clients – for their bravery, inclusivity and creativity in producing work that truly reflects all of our efforts to earn a meaningful role in people’s lives through everything we do every day.”
WPP received the Holding Company of the Year award. This top award is earned for the highest combined score for all winning entries, calculated from all points collected by its networks and agencies. Rob Reilly, global chief creative Officer of WPP, commented, “Creativity is at the forefront of everything we do at WPP, but what makes this award so special is seeing how strongly our work resonated with an all-female jury of industry leaders. Our mission at WPP is to build an equitable and inclusive culture for all our people, and I am proud to be part of a team that continuously strives to redefine the standard of advertising.”
Serviceplan won Independent Agency of the Year with 2 Golds and a Silver for The Wish for Penny, a Bronze for #NotComingHome with Newtown Action Alliance, shortlist for MINImalism for MINI and a shortlist for the Xbox Equality Controller. Alex Schill, global chief creative officer, Serviceplan Group, commented, “I’m thrilled that our multiple award-winning PENNY campaign, Der Wunsch, continues to pick up accolades on the international awards circuit, with 2 Gold and a Silver in Craft Cut awarded by the Gerety Awards. To top off an Uber-successful awards season that reflects our ethos of UberCreativity, Serviceplan Germany has won Independent Agency of the Year at Gerety, the first creative awards to be judged purely by women leaders within the international creative industry.”
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