Fanta has staked its claim on Halloween, using entertainment as its power cell. Earlier this week, the Coca-Cola brand has launched its Haunted Universe, its first-ever original Halloween entertainment world, that includes original characters, stories, and live and digital experiences that will extend beyond this year.
Haunted Universe has already spilled out into the real world with a product range featuring Ghost Face, the horror figure made famous by the Scream movies (and countless social media posts), a Paramount+ partnership, a spooky movie and the wild energy of Wolfmother’s The Joker & The Thief.
Ghost Face becomes the first-ever guest character to enter Fanta’s Haunted Universe, with more to follow.
Leave A Reply