Asian ad humour is zany, often bizarre, and hugely entertaining. It goes places western advertising rarely dares to venture. This commercial’s humour by Gigil Manila for drink brand, CoCo, is also delightfully human.

The brand’s lead product is milk tea, that comes in a cup with a plastic lid through which you stab the straw. The commercial positions the brand’s drinks as a source of stress relief and the metaphor it uses (for stabbing with the straw) is brilliant. If you can’t feel the catharsis yourself you are superhuman.  

The film won almost 18M views across Facebook, TikTok, and Twitter, and around 800K engagements within its first 2 weeks.

Credits
Client: CoCo Philippines
General Manager: Larry Evans Tan
Agency: GIGIL Manila
Creative Partners: Badong Abesamis & Herbert Hernandez
Creative Director: Jeano Cruz 
Associate Creative Director: Dana De Leon
Head of Copy: Greggy Gregorio 
Head of Art: Heninah Salud 
Senior Art Directors: Sam Padua & Quatro Los Banos
Art Directors: Rain Landingin, Erin Altares & Pau De Mesa 
Junior Art Directors: Kirsten Navarro 
Copywriters: Alex Liamzon, Juancho Santos & Mond Angat 
Junior Copywriter: Yanz Muralla, Arshi Gochuico, DJ Diaz & Chy Cosme 
Managing Partner: Jake Yrastorza 
Group Account Directors: Beverly Lubid & Micco Balana 
Account Manager: Nova Novido 
Account Executive: Banj Sarmiento 
Media Director: Margie Humasluga 
Nanais Hernandez – Strategy Planners: Nanais Hernandez & Justin Kingsu 
Video Editor: Joseph Linga 
Social Team: Fritz Dalawampu, Kaitlyn Gosiaco & Victoria Santiago

Production: Arcade Film Factory
Director: Marius Talampas
Producer: Sasa Abella
Assistant Producer: Denise Elizon