AlmapBBDO has just been named the World’s Most Effective Agency in the 2023 Effie Index. McCann Worldgroup is Most Effective Agency Network; Omnicom is Most Effective Holding Group; Gut is Most Effectice Independent Agency.
The annual index, launched in 2011, draws on the finalists and winners of 50-plus Effie Awards competitions across 125 markets, including 4,750 finalists and winners in global and regional categories, as well as hundreds of communications and marketing agencies.
This year marks the first time that a Brazilian agency has topped the ranking. Almap’s placement is largely due to its results at Effie Brasil and Effie Latam, where it has consistently performed strongly and was named at both as the 2023 Agency of the Year, with a total of 18 Golds, 18 Silvers, 8 Bronzes, and 80 finalists, for a total of 14 different clients.
“This is a very proud moment for us at Almap, for our talented team, and for our clients who entrust us with their brand communications and believe in the power of good ideas to tackle business challenges,” stated Filipe Bartholomeu, president and CEO of AlmapBBDO. “Delivering creativity with effectiveness is an existential sine qua non for us, and being named the most effective agency in the world by an award that speaks directly to the results that creativity provides only serves to reinforce that commitment for us.”
“If you ask ChatGPT what effectiveness is, it’ll probably say: ‘Effectiveness is the ability to produce a desired result.’ We were named the Agency of the Decade at Cannes. In other words, we’re the world’s number one agency in creativity for the decade. In this case, I have to agree with ChatGPT: the most desired result here would be being named the world’s number one agency in effectiveness. And that’s what happened. I’m so pleased to be able to prove that outstanding creativity produces outstanding effectiveness,” added Luiz Sanches, Almap chairman and CCO of multinational accounts at BBDO.
McCann Worldgroup has been named the Most Effective Agency Network for 2023.
Contributing to McCann Worldgroup’s Most Effective Agency Network global ranking were:
- #1 Agency Network in the North America and Europe regional rankings
- #3 Agency Network in the APAC and Latin America regional rankings
- #5 in the Middle East & Africa regional ranking
The network earned a total of 2 Grand, 46 Gold, 65 Silver, and 68 Bronze Effie Awards
This marks the 5th time McCann Worldgroup has achieved the leadership position in the Effie Index in the past six years (#1 in 2018-2021, 2023.) The network has appeared in the Top 5 ranking of Agency Networks since the Effie Index’s inception in 2011.
“We are honoured and humbled to be global #1 in creative effectiveness again! Our position in the Global Effie Index reflects our deep commitment to proving the value of creativity around the world. At a time when shiny tech seems to be ever more alluring, we are excited to be championing the enduring effectiveness of ideas,” stated Daryl Lee, global chief executive officer, McCann Worldgroup.
Harjot Singh, CSO, McCann Worldgroup & McCann, added “Effectiveness is the true measure of the impact and value of our work, and the Global Effie Index is the most credible and influential standard of recognising and proving the power of creativity on a global scale. To be ranked Number 1 on this Index for the 5th time in the last 6 years is an accomplishment we share with our clients and teams around the world. It brings great pride to us all.”
Traci Alford, Global CEO of Effie Worldwide, said: “The companies and brands at the top of our rankings demonstrate the highest commitment to effectiveness. No matter what their business challenge, they all have one thing in common, they continue to drive tangible successes for their brands. I’d like to congratulate all the teams involved, they represent the very best of our industry and should be very proud of their achievements.”
