BMW’s annual sales event stories get real about holidays. They’re brilliantly, humorously relatable. Would you pay this much attention to a sales event story were it not this much fun? Goodby Silverstein & Partners and director RSA Films director, Jonny Mass, have created two spots for BMW’s annual Road Home Sales Event reintroducing the same cast of family members from last winter’s Big Red Bow and this year’s Summer On Sales Event.

Forget Something? taps into the chaotic human humour chaos of trying to get the whole family to leave on time for anything, in this case, a holiday ski trip.

But How? Makes you smile as a young girl’s curiosity challenges her parents ingenuity to answer questions about the magic of Santa Claus.

“Every sales event the family comes back with something new… And this year we have two new things. One to warm the hearts, and another for those who prefer to see the fun in the holidays,” stated Marcus Casey, chief marketing officer North America at BMW.

“With each new sales event, the joke that we’re creating a BMW cinematic universe becomes a little more real,” added Mason Douglass, senior copywriter, Goodby Silverstein & Partners. 

Both commercials are running on TV in the US and online.

Credits:

Client: BMW North America
Creative Agency: Goodby Silverstein & Partners
Production Company: RSA Films LA
Editing: Abandon Editorial
Post Production: The Mill Los Angeles
Music: Racket Club Music
Sound: Sonic Union