New York Festivals chose the name of its awards well. The World’s Best Advertising does rather say, “you should enter”. So, it’s no surprise that NYF received entries from 90 countries this year.

This is the fifth year of the Executive Jury that makes the ultimate decisions about the World’s Best Advertising winners.

The creatives from Asia Pacific in the 2015 Executive Jury are:

• Eugene Cheong, Regional Executive Creative Director, Ogilvy & Mather Asia Pacific Singapore
• Ben Coulson, Chief Creative Officer, GPY&R Australia and New Zealand
• Sonal Dabral, Chairman/Chief Creative Officer, DDB Mudra Group India
• Lisa Fedyszyn, (former) Executive Creative Director, WHYBIN\ TBWA New Zealand
• Yuya Furukawa, Chief Creative Officer, Dentsu Japan
• Bo Hwang, Vice President, Chief Creative Officer, LG Ad Republic of South Korea
• Tony Liu, Creative Chairman/Greater China Partner, M&C Saatchi aieou China
• Melvin Mangada, Managing Partner/Chief Creative Officer, TBWA SMP Philippines
• Masako Okamura, Executive Creative Director, Dentsu Vietnam

The full Executive Jury is here: The 2015 New York Festivals Executive Jury

Since 2011, World’s Best Advertising entries have been viewed by more than 400 members of NYF’s Executive and Grand Juries. Collectively, they’ve cast more than 300,000 votes during the two tiered judging process. New York Festivals’ Matrix Judging System makes sure that each entry is scored on its own merits with 50% of the vote based on its concept / idea, 25% on its brand and market relevance, and 25% on its production execution.