Greg Bray: The Jagermeister ad made for LOLs, Likes, Shares and watching over and over

German director, Greg Bray, has a flair for comedy…

…and characters.

And, in case you hadn’t already noticed, he likes to walk on the wild side.

He also claims to be a retired teenage breakdancing phenomenon. But that has nothing to do with his directorial talent.

This does though:

The ex-ad creative (Lowe Worldwide, Leo Burnett, BBDO & DDB), who took a detour into illustrative ad photography before he became a director five years ago has been developing a portfolio of work that makes brands like VW, Lidl, Jagermeister, Skittles, Sixt and Wrigley’s stand out in ad breaks and the clutter of social media.